When is Natural Really Natural?

A recent study (April 2014) conducted by Consumer Reports National Research Center showed that 59% of consumers check to see if the product they are buying is labeled natural.  A high majority of consumers believe natural means the item was made from ingredients grown without pesticides (86%), doesn’t include artificial ingredients (87%) and doesn’t contain GMOs (85%).

If natural really meant these things, it would be a very effective label. However, the FDA has not developed a definition for the use of the term natural or all natural and as a result there are no standards for the use of those terms on a label. In essence, natural on a label is meaningless and often times companies that use the words natural or all natural are anything BUT natural in the context we consumers expect natural to be.

Honestly, when I see natural or all natural on a label or website, it is a turn off!  That’s why you will never see natural used or implied on any BioStar product. We see things very linear when it comes to food and health: Organic, GMO free – period. No artificial ingredients, no petrochemicals, no coal tar derivatives, no preservatives, no flavorings. Just real food, as all natural as it gets.

Tigger Montague of BioStar US is the daughter of a baker, and the granddaughter of a dairyman, and has inherited the same passions as her family about real food. With over 30 years experience in the equine and human supplement industry, Tigger knows nutrition from the synthetic side as well as the whole food side. She started Biostar in 2006 with formulas she created in her kitchen.  Before she started the company, she was an avid rider and competitor with eventing and show jumping, until she got hooked on dressage in the late 1980’s.  She has competed on horses she’s owned and trained all the way from training level to grand prix.